Nikon has been at the forefront of optics innovation since its inception in 1917. From their industry leading Nikon Rifle Scopes to their technology-driven rangefinders, Nikon Optics has revolutionized the very essence of optical perfection. But, no revolution or advancement is as significant as the propagation of basic human rights such as racial and gender equality which is why Nikon introduced the Nikon SHE Binocular line designed specifically for women.

Nikon SHE Binoculars stand out from the sea of competitors because of their unique attention to detail and resolve to be second to no one. For centuries outdoor sports were limited to men and consequently sporting goods, including binoculars, were solely tailored to this target demographic. With the release of these Nikon SHE 8×36 ATB Binoculars, Nikon has boldly proclaimed that it is time to break the shackles that have prevented women from participating in outdoor activities such as hunting.

Nikon S.H.E Binoculars are as rugged as their male counterparts: 100% waterproof, fog proof, and shockproof. Lightweight and ergonomically flawless, Nikon S.H.E ATB Binoculars have an all-new slim body that will be comfortable to grip with one hand or both, whether you have long or short phalanges. SHE Binoculars from Nikon also come with a lovely kiwi-plum color shoulder bag so you can look stylish whether these Nikon Binoculars are in use or gently tucked away inside the bag. You will always be ready.

What better gift for mother’s day is there than a new Nikon S.H.E. Binocular? Nikon She Binoculars, including the Nikon 8×36 S.H.E. Binoculars and other Nikon Binoculars, are available at http://www.opticsplanet.com/, the best online store to buy mother’s day gifts. With free shipping, the lowest prices and the biggest selection in the optics and sporting goods industry, and unbeatable customer service, you would be remiss to shop elsewhere.